Privacy policy

A. General notes

1. Data controller and content of this Privacy Policy

We, Jungkraut AG, Baarerstrasse 2, 6300 Zug, are the operator of the website (hereinafter referred to as the "Website") and, unless otherwise indicated, are responsible for the data processing set out in this Privacy Policy.

Please take note of the information below to know what personal data we collect from you and for what purposes we use it. In data protection, we are guided primarily by the legal requirements of Swiss data protection law, in particular the Federal Act on Data Protection (FADP) and the EU General Data Protection Regulation (GDPR), the provisions of which may be applicable in individual cases. 

Please note that the following information is reviewed and changed from time to time. We therefore recommend that you regularly review this privacy policy. Furthermore, other companies are responsible under data protection law (or jointly responsible with us) for individual data processing operations listed below, and in these cases you should also take note of the information provided by these other companies is also applicable.


2. contact person for data protection

If you have any questions about data protection or wish to exercise your rights, please contact our data protection contact by sending an email to the following address:

Jungkraut AG

Baarerstrasse 2

6300 Zug, Switzerland


3.Your rights

Provided that the relevant legal requirements are met, as a person affected by data processing you have the following rights:

Right of access: You have the right to access your personal data stored and processed by us at any time and free of charge. This gives you the opportunity to check what personal data we process about you and that we use it in accordance with applicable data protection regulations.

Right to rectification: You have the right to have inaccurate or incomplete personal data rectified and to be informed of the rectification. In this case, we will inform the recipients of the data concerned of the adjust-ments made, unless this is impossible or involves disproportionate effort

Right to deletion: You have the right to have your personal data deleted under certain circumstances. In individual cases, espe-cially in the case of legal retention obligations, the right to deletion may be excluded. In this case, we may block your data instead, provided the conditions are met.

Right to limit processing: You have the right to request that the processing of your personal data be restricted.

Right to data transfer: You have the right to obtain from us, free of charge, the personal data you have provided to us in a readable format.

Right to object: You can object to the processing of your data at any time, in particular for data processing in connection with direct advertising (e.g. advertising emails).

Right of withdrawal:In principle, where you have given consent you have the right to withdraw that consent at any time. However, processing activities that have already taken place based on your consent do not become unlawful because of your revocation of consent.

To exercise these rights, please send us an e-mail to the following address:

Right of complaint: You have the right to lodge a complaint with a competent supervisory authority, for example against the way your personal data is processed.


4. Privacy policy

We use appropriate technical and organisational security measures to protect your personal data stored with us against loss and unlawful processing, namely unauthorised access by third parties. Our employees and the service companies commissioned by us are obliged by us to maintain confidentiality and data protection. Fur-thermore, these persons are only granted access to the personal data to the extent necessary for the fulfilment of their tasks.

Our security measures are continuously adapted in line with technological developments. However, the trans-mission of information via the Internet and electronic means of communication always involves certain securi-ty risks and we cannot provide an absolute guarantee for the security of information transmitted in this way.


5. Contact us

If you contact us via our contact addresses and channels (e.g. by e-mail, telephone or contact form), your per-sonal data will be processed. The data you have provided us with, e.g. the name of your company, your name, your function, your e-mail address or telephone number and your request, will be processed. In addition, the time of receipt of the request will be documented. Data that it is mandatory you provide are marked with an asterisk (*) in the relevant contact form.

We process this data exclusively in order to implement your requests (e.g. providing information about a prod-uct, support in the processing of a contract such as the return of products, incorporating your feedback into the improvement of our service, etc.). The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in the implementation of your request or, if your request is directed towards the conclusion or execution of a contract, the necessity for the implementation of the required measures within the meaning of Art. 6 para. 1 lit. b EU-GDPR.


6. Use of your data for marketing purposes

6.1 Central data storage and analysis in our CRM system

If it is possible to clearly identify you, we will store and link the data described in this data protection declara-tion, in particular your personal details, your contact details, your contract details and your surfing behaviour on our websites, in a central database. This serves the efficient administration of customer data, allows us to adequately respond to your requests and enables the efficient provision of the services you have requested and the processing of the associated contracts. The legal basis for this data processing is our legitimate inter-est in the efficient management of user data within the meaning of Art. 6 para. 1 lit. f EU-GDPR.

We evaluate this data in order to further develop our offers in a needs-oriented manner and to display and sug-gest the most relevant information and offers to you. We also use methods that predict possible interests and potential future orders based on your website use. The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in carrying out marketing measures.

6.2 E-mail marketing and newsletters

If you register for our e-mail newsletter (e.g. when opening or within your customer account), the following data will be collected. Mandatory data is marked with an asterisk (*) in the registration form:

  • E-mail address
  • First and last name

In order to avoid misuse and to ensure that the owner of an e-mail address has actually given their consent, we use a double opt-in procedure for registration. After sending the registration form, you will receive an e-mail from us containing a confirmation link. In order to definitely register for the newsletter, you must click on this link. If you do not click on the confirmation link within the specified period, your data will be deleted again and our newsletter will not be sent to this address.

By registering, you consent to the processing of your data in order to receive messages from us about our company, our offers and related products and services. This may also include invitations to participate in com-petitions or to evaluate our products and services. The collection of the salutation and name allows us to verify any link between the registration and a possibly already existing customer account and to personalise the con-tent of our messages to you. The link to a customer account helps us to make the offers and content con-tained in the newsletter more relevant to you and better tailored to your potential needs.

We will use your data to email you until you revoke your consent. Revocation is possible at any time, in particular via the unsubscribe link in all our marketing emails.

Our marketing emails may contain a so-called web beacon or 1x1 pixel (tracking pixel) or similar technical tools. A web beacon is an invisible graphic that is linked to the user ID of the respective newsletter subscriber. For each marketing email sent, we receive information on which addresses have not yet received the email, to which addresses it was sent and for which addresses the sending failed. We also see which addresses have opened the email, for how long and which links they have clicked on. Finally, we receive information about which addresses have unsubscribed. We use this data for statistical purposes and to optimise our promotional emails in terms of frequency, timing, structure and content. This allows us to better tailor the information and offers in our emails to the individual interests of recipients.

The web beacon is deleted when you delete the email. To prevent the use of the web beacon in our marketing emails, please set the parameters of your email program so that HTML is not displayed in messages if this is not already the case by default. In the help section of your email software you will find information on how to configure this setting, for Microsoft Outlook.

By subscribing to the newsletter, you also consent to the statistical evaluation of user behaviour for the pur-pose of optimising and adapting the newsletter. This consent constitutes our legal basis for the processing of your data within the meaning of Art. 6 para. 1 lit. a EU-GDPR.

We use Klaviyo's email marketing software Klaviyo Inc, 125 Summer Street, Floor 6, Boston, Massachusetts 02111, for marketing emails. Your data will be stored in a database of Klaviyo, which allows Klaviyo to access your data if this is necessary for the provision of the software and for support in the use of the software. The legal basis for this processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in the use of third-party services.


7. Disclosure to and access by third parties

Without the support of other companies, we would not be able to provide our services in the desired form. In order for us to be able to use the services of these companies, it is also necessary to pass on your personal data to a certain extent. Such a transfer takes place to the extent that it is necessary for the fulfilment of the contract requested by you, for example to the logistics or transport companies that deliver the requested prod-ucts, or to a manufacturer who is to fulfil your warranty claim. The legal basis for these disclosures is the ne-cessity for the performance of the contract within the meaning of Art. 6 para. 1 lit. b EU-GDPR.

Furthermore, data is passed on to selected service providers, but only to the extent necessary for the provi-sion of their services. Various third party service providers are explicitly mentioned in this privacy policy, e.g. in the sections on marketing. These are, for example, IT service providers (such as providers of software solu-tions), advertising agencies and consultancies. Our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in the procurement of third-party services forms the legal basis for this data transfer.

In addition, your data may be disclosed to authorities, legal advisors or debt collection agencies, if we are le-gally obliged to do so or if this is necessary to protect our rights, in particular to enforce claims arising from our relationship with you. Data may also be disclosed if another company intends to acquire our company or parts thereof and such disclosure is necessary to carry out due diligence or to complete the transaction. The legal basis for this data transfer is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in safe-guarding our rights and complying with our obligations or the sale of our company.


8. Transfer of personal data abroad

We are entitled to transfer your personal data to third parties abroad if this is necessary to carry out the data processing mentioned in this Privacy Policy (see in particular Sections 12-15). In doing so, we will of course comply with the statutory provisions on the disclosure of personal data to third parties. If the country in ques-tion does not have an adequate level of data protection, we guarantee through contractual regulations that your data is adequately protected by the recipients.


9. Retention periods

We only store personal data for as long as is necessary to carry out the processing explained in this Privacy Policy within the scope of our legitimate interest. In the case of contractual data, storage is required by statu-tory retention obligations. Requirements that oblige us to retain data result from the provisions on accounting and from tax law regulations. According to these regulations, business communications, concluded contracts and accounting vouchers must be stored for up to 10 years. As far as we no longer need this data to perform the services for you, the data will be blocked. This means that the data may then only be used if this is nec-essary to fulfil the retention obligations or to defend and enforce our legal interests. The data is deleted as soon as there is no longer any obligation to retain it and we no longer have any legitimate interest in retaining it.

B. Special provisions applicable to use of our website

10. Log file data

When you visit our website, the servers of our hosting provider (Shopify Inc.,151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Kanada) temporarily store every access in a log file. The following data is collected without your intervention and stored by us until automatically deleted:

  • the IP address of the requesting computer,
  • the date and time of access,
  • the name and URL of the retrieved file,
  • the website from which the access was made, with the search term used,
  • the operating system of your computer and the browser you use (incl. type, version and language setting),
  • Device type in case of access by cell phones,
  • the city or region from where the access was made,
  • the name of your Internet access provider.

The collection and processing of this data is carried out for the purpose of enabling the use of our website (connection establishment), to permanently guarantee system security and stability as well as for error and performance analysis and enables us to optimise our website (see on these last points also Section 13).

In the event of an attack on the network infrastructure of the website or a suspicion of other unauthorised or abusive website use, the IP address and the other data will be evaluated for the purpose of clarification and defence and, if necessary, used in the context of criminal proceedings to identify and take civil and criminal action against the users concerned.

Our legitimate interest in data processing within the meaning of Art. 6 para. 1 lit. f EU-GDPR lies in the pur-poses described above.

When you visit our website, we use cookies as well as applications and tools that are based on the use of cookies. In this context, the data described here may also be processed. You will find more details on this in the subsequent sections of this data protection declaration, in particular Section 11. 

11. Cookies

Cookies are information files that your web browser stores on your computer's hard drive or memory when you visit our website. Cookies are assigned identification numbers that identify your browser and allow the infor-mation contained in the cookie to be read.

Among other things, cookies help to make your visit to our website easier, more pleasant and more meaning-ful. We use cookies for various purposes that are necessary, i.e. "technically required", for your desired use of the website. For example, we use cookies to be able to identify you as a registered user after logging in, with-out you having to log in again each time when navigating the various sub-pages. The provision of the shopping basket and order function is also based on the use of cookies. Furthermore, cookies also perform other tech-nical functions required for the operation of the website, such as so-called load balancing, i.e. the distribution of the performance load of the page to different web servers in order to relieve the servers. Cookies are also used for security purposes, for example to prevent the unauthorised posting of content. Finally, we also use cookies as part of the design and programming of our website, e.g. to enable the uploading of scripts or codes.

The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in providing a user-friendly and up-to-date website.

Most internet browsers automatically accept cookies. However, when accessing our website, we ask you for your consent to the cookies we use that are not technically necessary, especially when using third-party cook-ies for marketing purposes. You can use the corresponding buttons in the cookie banner to define your desired settings. Details of the services and data processing associated with the individual cookies can be found with-in the cookie banner and in the following sections of this Privacy Policy.

You may also be able to configure your browser so that no cookies are stored on your computer or so that a message always appears when you receive a new cookie. On the following pages you will find explanations of how you can configure the processing of cookies in selected browsers.

Deactivating cookies may mean that you cannot use all the functions of our website.

12. Google SiteSearch / Google Custom Search Engine

This website uses the Google SiteSearch/Google Custom Search Engine of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). This enables us to provide you with an efficient search function on our website.

When using our search fields, your browser may transmit the log file data listed in Section 10 (including your IP address) as well as the search term you entered to Google, if you have installed Java script in your browser. If you would like to prevent the transmission of data, you can deactivate Java script in your browser settings (usually in the "Privacy" menu). Please note that the search function and other functions of the website may be impaired in this case.

The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 (1) lit. f EU-DSGVO in providing an efficient website search function.

Für die Weiterbearbeitung der Daten durch Google beachten Sie bitte die Datenschutzbestimmungen von Google:


13. Tracking and web analysis tools

13.1 General information on tracking

For needs-based design and continuous optimisation of our website, we use the web analysis services listed below. In this context, pseudonymised usage profiles are created and cookies are used (please also refer to Section 11). The information generated by the cookie about your use of our website is usually transferred to-gether with the log file data listed in Section 10 to a server of the service provider, where it is stored and pro-cessed. This may also result in a transfer to servers abroad, e.g. the USA (see on this point, in particular on the guarantees taken, Section 8).

In processing this data, we obtain the following information, among others:

  • Navigation path followed by a visitor on the site (including content viewed and products selected or purchased),
  • time spent on the website or sub-page,
  • the last sub-page viewed before leaving the website,
  • das Land, die Region oder die Stadt, von wo ein Zugriff erfolgt,
  • end device (type, version, colour depth, resolution, width and height of the browser window), and
  • Returning or new visitor.

The provider will use this information on our behalf to evaluate the use of the website, to compile reports on website activities for us and to provide other services related to website and internet use for the purposes of market research and needs-based design of these internet pages. For these processing operations, we and the providers may to a certain extent be considered joint data controllers.

The legal basis for this data processing with the following tools is your consent within the meaning of Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent or refuse processing at any time by rejecting or deac-tivating the relevant cookies in your web browser settings (see Section 11) or by making use of the service-specific options described below.

For the further processing of your data by the respective provider as the (sole) data protection controller, in particular also any forwarding of this information to third parties such as authorities on the basis of national legal regulations, please refer to the respective data protection information of the provider.

13.2 Google Analytics

We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland) or Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) ("Google").

The data described about the use of the website may be transmitted to the servers of Google LLC. in the USA for the processing purposes explained (see Section 13.1). The IP address is shortened by activating IP anon-ymisation ("anonymizeIP") on the website before transmission within the Member States of the European Un-ion or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

Nutzer können die Erfassung der durch das Cookie erzeugten und auf die Websitenutzung durch den betreffenden Nutzer bezogenen Daten (inkl. der IP-Adresse) an Google sowie die Bearbeitung dieser Daten durch Google verhindern, indem sie das Browser-Plugin unter dem folgenden Link herunterladen und installieren: Weitere Informationen zum Datenschutz bei Google finden sie hier.

13.3 Google Maps

This website uses the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to use the map function conveniently. By visiting the website, Google receives the infor-mation that you have called up the corresponding subpage of our website. This happens regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account.

If you do not want the assignment with your profile at Google, you have to log out before activating the button. Google stores your data as user pro-files and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide need-based advertising and to inform other users of the social network about your activities on our website.

You have the right to object to the creation of these user profiles, whereby you must contact Google to exer-cise this right. Further information on the purpose and scope of data collection and its processing by Google, in addition to further information on your rights in this regard and setting options for the protection of your privacy can be found at:

13.4 Google Web Fonts

This website uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly. If your browser does not support Web Fonts, a standard font from your computer will be used.

For more information about Google Web Fonts, visit and Google's privacy policy:

13.5 Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate e.g. Google Analytics and other Google marketing services into our online offering. The Tag Manager itself, which implements the tags, does not process any personal data of the users. With regard to the pro-cessing of users' personal data, we refer to the following information on Google services. Usage guidelines:


14. Social Media

14.1 Social Media Profile

On our website, we have included links to our profiles in the social networks of the following providers:

  • Meta Platforms Inc., 1601 S California Ave, Palo Alto, CA 94304, USA;
  • Instagram Inc. 1601 Willow Road, Menlo Park, CA 94025, USA;
  • Twitter Inc. mit Sitz in 1355 Market Street, Suite 900, San Francisco, CA 94103, USA;
  • Linkedin Unlimited Company, Wilton Place, Dublin 2, Irland.

When you click on the icon of a social network on our website, you are automatically redirected to our profile in the respective network. This establishes a direct connection between your browser and the server of the re-spective social network. This provides the network with the information that you have visited our website with your IP address and clicked on the link.

If you click on a link to a network while you are logged into your user account with the network in question, the content of our website may be linked to your profile so that the network can assign your visit to our website directly to your account. If you want to prevent this, you should log out before clicking on the relevant links. A connection between your access to our website and your user account takes place in any case if you log in to the respective network after clicking on the link. The respective provider is responsible under data protection law for the associated data processing. Please note the information on the relevant network's website.

The legal basis for any data processing attributed to us in this regard is our legitimate interest within the mean-ing of Art. 6 para. 1 lit. f EU- GDPR in the use and promotion of our social media profiles.

14.2 Social Media Plugins

On our website, you can use social plugins from the providers listed below:

We use the social plugins to make it easier for you to share content from our website. The social plugins help us to increase the visibility of our content on social networks and thus contribute to better promotion of our offerings.

The plugins are deactivated by default on our websites and therefore do not send any data to the social net-works when you simply call up our website. To increase data protection, we have integrated the plugins in such a way that a connection is not automatically established with the network’s servers. Only when you activate the plugins and thus give your consent to the transmission and further processing of data by the providers of the social networks, does your browser establish a direct connection to the servers of the respective social network.

The content of the plugin is transmitted directly to your browser by the social network and integrated into the website by it. This provides the respective provider with the information that your browser has accessed the corresponding page of our website, even if you do not have an account with this social network or are not cur-rently logged in to it. This information (including your IP address) is transmitted from your browser directly to a server of the provider (usually in the USA) and stored there. We have no influence on the scope of the data that the provider collects with the plugin, although from a data protection perspective we can to a certain ex-tent be considered jointly responsible with the relevant social network provider.

If you are logged in to the social network, it can assign your visit to our website directly to your user account. If you interact with the plugins, the corresponding information is also transmitted directly to a server of the pro-vider and stored there. The information (e.g. that you like a product of ours) may also be published on the so-cial network and possibly displayed to other users of the social network. The provider of the social network may use this information for the purpose of placing advertisements and designing a respective offering accord-ing to your interests. For this purpose, usage, interest and relationship profiles could be created, e.g. to evalu-ate your use of our website with regard to the advertisements displayed to you on the social network, to inform other users about your activities on our website and to provide other services associated with the use of the social network. The purpose and scope of the data collection and the further processing and use of the data by the providers of the social networks, as well as your rights in this regard and options for changing your settings to protect your privacy can be found directly in the data protection information of the respective provider.

If you do not want the provider of the social network to assign the data collected via our website to your user account, you must log out of the social network before activating the plugins. Your consent within the meaning of Art. 6 para. 1 lit. a EU- GDPR forms the legal basis for the data processing described. You can revoke your consent at any time by declaring your revocation to the provider of the plugin in accordance with the infor-mation in their data protection notice.  


15. Online advertising and targeting

15.1 In general

We use services of various companies to provide you with interesting offers online. In the process of doing this, your user behaviour on our website and websites of other providers is analysed in order to subsequently be able to show you online advertising that is individually tailored to you.

Most technologies for tracking your user behaviour and targeting advertisements work with cookies (see also Section 11), which can be used to recognise your browser across different websites. Depending on the service provider, it may also be possible for you to be recognised online even when using different end devices (e.g. laptop and smartphone). This may be the case, for example, if you have registered for a service that you use with several devices.

In addition to the data already mentioned, which is collected when websites are called up ("log file data", see Section 10) and the use of cookies (Section 11) and which may be passed on to the companies involved in the advertising networks, the following data in particular is used to select the advertising that is potentially most relevant to you:

  • Information about you that you provided when registering or using a service from advertising partners (e.g. your gender, age group);
  • User behaviour (e.g. search queries, interactions with advertising, types of websites visited, products viewed and purchased, newsletters subscribed to).

We and our service providers use this data to identify whether you belong to the target group we address and take this into account when selecting the advertisements. For example, after you have visited our site, you may be shown advertisements of the products you have consulted when you visit other sites ("re-targeting"). Depending on the scope of the data, a user's profile may also be created, which is evaluated automatically, and the ads are selected according to the information stored in the profile, such as membership of certain de-mographic segments or potential interests or behaviours. Such ads may be presented to you on various chan-nels, which include, in addition to our website or app (as part of onsite and in-app marketing), ads provided through the online advertising networks we use, such as Google.

The data may then be analysed for the purpose of billing the service provider and assessing the effectiveness of advertising measures in order to better understand the needs of our users and customers and to improve future campaigns. This may also include information that the taking of an action (e.g. visiting certain sections of our website or sending information) is due to a particular advertising ad. We also receive aggregated reports from service providers of ad activity and information about how users interact with our website and ads.

The legal basis for this data processing is your consent within the meaning of Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent at any time by rejecting or deactivating the relevant cookies in the settings of your web browser (see Section 11). Further options for blocking advertising can be found hereGoogle

15.2 Google Ads

This website uses the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") for online advertising. Google uses cookies for this purpose, such as the so-called DoubleClick cookie, which enable your browser to be recognised when visiting other websites. The information generated by the cookies about your visit to these websites (including your IP address) will be transmitted to and stored by Google on servers in the United States (please refer to Section 8). Further information on data protection at Google can be foundhere.

The legal basis for this data processing is your consent within the meaning of Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent at any time by rejecting or deactivating the relevant cookies in the settings of your web browser (see Section 11). Further options for blocking advertising can be foundhere.

15.3 Google AdWords

This website uses Google Conversion Tracking. If you have reached our website via an advertisement placed by Google, Google Adwords will place a cookie on your computer. The cookie for conversion tracking is set when a user clicks on an ad placed by Google. These cookies expire after 30 days and are not used for per-sonal identification. If the user visits certain pages on our site and the cookie has not expired, we and Google can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords custom-er receives a different cookie. As a result, cookies cannot be tracked through the websites of AdWords cus-tomers. The information collected through the conversion cookie is used to compile conversion statistics for advertisers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users.

If you do not wish to participate in tracking, you may refuse to accept cookies by selecting the appropriate settings on your browser, such as turning off automatic cookie submission or setting your browser to block cookies from the "" domain.

Please note that you may not delete the opt-out cookies unless you wish to record measurement data. If you have deleted all your cookies in your browser, you will have to set the respective opt-out cookie again.

15.4 Google Remarketing

This website uses the remarketing function of Google Inc. to present interest-related advertisements to website visitors within the Google advertising network. A so-called "cookie" is stored in the website visitor's browser, which makes it possible to recognize the visitor when he or she visits websites that belong to the Google advertising network. On these pages, the visitor may be presented with advertisements relating to content that the visitor has previously viewed on websites that use Google's remarketing function.

According to its own information, Google does not collect any personal data during this process. If you nevertheless do not wish to use Google's remarketing function, you can generally deactivate it by making the appropriate settingshere. Alternatively, you can disable the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at


16. Registration for a customer account

If you open a customer account on our website, we collect the following data, whereby mandatory data is marked with an asterisk (*) in the corresponding form:

  • Personnel:
    • Last name
    • First name
    • Address
    • E-Mail
  • Login data:
    • E-mail address
    • Passwort

We use the personal details to establish your identity and to check the requirements for registration. The email address and password are used as login details to ensure that the correct person is using the website under your account. We also need your email address to verify and confirm the opening of your account and for fu-ture communication with you as required to process the contract. In addition, this data is stored in the custom-er account for conclusion of future contracts. For this purpose, we also enable you to store further details in the account (e.g. your preferred means of payment).

We also use the data to provide an overview of the products ordered and services received (see Sections 17 and 22) and as a simple way to manage your personal data, to administer our website and our contractual rela-tionships, i.e. to establish, define the content of, process and amend the contracts concluded with you via your customer account.

We process the information on language and gender in order to display offer suggestions on the website that are best tailored to your profile or your personal needs, for statistical recording and evaluation of the selected offers and thus to optimise our suggestions and offers.

The legal basis for the processing of your data for the preceding purpose is your consent pursuant to Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent at any time by removing the information from your cus-tomer account or by deleting your customer account or having it deleted by notifying us.

To avoid misuse, you must always keep your login details confidential and should close the browser window when you have finished communicating with us, especially if you share the computer with others.


17. Ordering products

If you wish to order products or to book services on the website, we require various data for the processing of the contract. If you do not log in with your customer account (see Section 16), we collect the following data - depending on the product or service - whereby mandatory data is marked with an asterisk (*) in the corre-sponding form:

  • title
  • Name
  • First name
  • Billing and delivery address
  • E-mail address
  • Company, company address

We use the data to establish your identity before concluding a contract. We also need your e-mail address to confirm your order and for future communication with you that is necessary to process the contract. We store your data together with the marginal data of the order (e.g. time, order number, etc.), the data regarding the ordered/booked services (e.g. designation, price and features of the product; "product data"), the data on pay-ment (e.g. selected payment method, confirmation of payment and time; see also Section 18) as well as the data on the processing and fulfilment of the contract (e.g. return of products, use of service or warranty ser-vices, etc.) in our CRM database (see also Section 6.1) so that we can ensure correct order processing and contract fulfilment.

Insofar as this is necessary for the fulfilment of the contract, we will also pass on the required information to any third-party service providers (e.g. transport companies).

The legal basis for this data processing is the fulfilment of the contract with you according to Art. 6 para. 1 lit. b EU-GDPR.

The provision of data that is not marked as mandatory is voluntary. We process this data in order to tailor our offering to your personal needs in the best possible way, to facilitate the processing of contracts, to contact you via an alternative communication channel if necessary with a view to fulfilling the contract, or for statistical collection and evaluation to optimise our offerings. The legal basis for this data processing is your consent within the meaning of Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent at any time by notifying us.


18. Payment processing online

If you purchase services or products against payment via our website, depending on the product or service and the desired method of payment - in addition to the information mentioned in Section 17 - you may be re-quired to provide data, such as your credit card information or the login to your payment service provider. This information, as well as the fact that you have purchased a service from us for the amount and at the time in question, is forwarded to the respective payment service providers (e.g. payment solution providers, credit card issuers and credit card acquirers). In doing so, please always also note the information provided by the respective company, in particular the data protection declaration and the general terms and conditions. The legal basis for this transfer is the fulfilment of a contract according to Art. 6 para. 1 lit. b EU-GDPR.

To ensure payment, the necessary data, in particular your personal details, may also be transmitted to a credit agency for the automated assessment of your creditworthiness. In this context, the credit agency may assign you a so-called score value. This is an estimate of the future risk of non-payment, e.g. based on a percentage. The value is collected using mathematical-statistical methods and including data from the credit agency from other sources. We reserve the right, according to the information received, not to offer you the payment meth-od "invoice". The legal basis for this data processing is our legitimate interest according to Art. 6 para. 1 lit. f. EU-GDPR in the avoidance of payment defaults.


19. Submitting ratings 

In order to help other users with their purchase decision and to support our quality management (in particular the processing of negative feedback), you have the opportunity to rate ordered products on our website. The data that is processed and published on the website is the data that you have made available to us, i.e. in ad-dition to your rating and its time of submission, possibly also any comment that you have added to your rating or the name that you have given.

The legal basis for this data processing is your consent within the meaning of Art. 6 para. 1 lit a EU-GDPR.

We reserve the right to delete unlawful ratings and to contact you in case of suspicion and ask you to com-ment. The legal basis for this processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in providing the comment and rating function and preventing abuse when using it.